When we try to make email marketing work for our brand, the big thing is efficiency. It would be insane to suggest that you would be able to forward each of your email list members an individual message, as it would take a lifetime to prepare hundreds of emails. Obviously, you’re busy, with a lot of business tasks on your plate. Sending a message to each client one by one is just not feasible.

That’s where bulk email sending services come to the rescue. The expression “bulk email senders” might sound unfamiliar to you, so let’s review this topic and see what exactly bulk email sending services are, why they’re a lifesaver for email marketing experts, and some lifehacks to follow when using them. 

What Exactly Are Bulk Email Sending Services?

A bulk email sending service is a cloud-based app that allows email marketers to forward a message to many recipients in one go. This is a go-to software for sending updates, special offers, or other mass informational emails that don’t require the personalization to individual customers.

The biggest difference between bulk email sending apps and an email service provider (ESP) is the number of features they come with. In most cases, bulk email sending apps let users send emails only, while an email service provider is more powerful in terms of available options and involves the possibilities to create several email lists and automate email campaigns in addition to sending mass newsletters.

Why Are Bulk Email Sending Apps Worthwhile?

Bulk email sending tools are beneficial not only because of the huge amounts of time and $$$ they can save you, but also thanks to the automation features that will spare the headache of manually forwarding a message to hundreds (or even more!) of customers. On top of this, these tools enhance your outreach potential and can level up your brand awareness. Sounds cool, doesn’t it? And finally, bulk email senders tend to allow tracking which of your recipients opened your email, clicked on the content inside, or flagged your messages as spam. 

Speaking about email service providers, however, you can gain all the above-mentioned options and on top of this, expect some more perks, such as contact management tools. More often than not, these extra features are integrated into the app, or the app offers the opportunity letting you connect an external contact management tool. Moreover, an email service provider enables you to sort your email base into groups and segments in terms of interest, age, income, and other demographic aspects, thus approaching people in a more personalized way. This will certainly increase your audience engagement metrics.

Besides tracking your email metrics and segmenting your mailing lists, a robust ESP plays a major role in improving your overall rates, which will directly result in increased conversion rates. According to studies on this topic, approximately 40% of email recipients revealed that bulk emails with special offers prompted them to make several purchases of products and services.    

Best Lifehacks for Using a Bulk Email Sender

Know Your Needs

Be sure to choose the service according to your specific needs and preferences. If you’re just looking for a basic app that allows creating and launching bulk email campaigns without personalization or automation possibilities, then settle on the service that doesn’t bring advanced features to the fold. Otherwise, you’ll end up lashing out on perks you don’t require.

At the same time, if you want to make your emails more individual, send automated newsletters, and target your audience based on certain demographic criteria, search for a powerful email service provider that comes with an extended set of features involving not just the bare bulk emails. 

Or, perhaps, you need ready-to-use email designs, email checking tools, and maybe A/B/n testing options? In this case, your choice of the tool would be totally different. 

Track Your Unsubscribe Rate

Bulk newsletters are perfect for approaching a lot of people in one go, but they do have certain pitfalls that can have the negative effect on your email campaigns, such as unsubscribes. With this in mind, be sure your newsletters bring value to your audience’ lives and examine those unsubscribe cases. If it exceeds 48%, you may want to re-evaluate your email marketing content strategy.

Keep an Eye for Spam Flags

What can be worse than unsubscribe cases? Perhaps, the dreaded spam folder. When your newsletter lands in the spam folder, not only does that mean that your customer won’t read it, but your reputation as a sender could be put at risk.

To safely deliver your newsletter to the customers’ inboxes, make certain that your bulk email campaigns don’t break the spam rules and are not sent too often. Luckily, some tools involve spam-check options that inspect your emails for spam triggers. Don’t underestimate their value, as they will help you retain clients and save reputation.

Be Alert to Engagement Rates and Make Adjustments

Another key aspect to consider when sending emails is the level of engagement. In an ideal scenario, your open rate should be around 20%, while a good click-through rate should be between 2-5%. A decent response rate is between 5% and 30% depending on the industry you work in. To get more specific data on rates, be sure to review the relevant reports for your niche.

The better your rates, the more likely your newsletters will be delivered directly to clients’ inboxes. So, if your level of engagement is quite low, it’s a good idea to take some time to examine the statistics, detect the problems, and tweak your email marketing strategy to remedy those issues. While doing that, it’s very important to monitor your email rates in the analytics systems, such as Google Analytics. With their help, you have high chances to put your email campaigns on the path of success.

Top 4 Bulk Email Senders We Recommend

Mailshake

MailShake is one of the best bulk email senders on the market thanks to the fact that it helps email marketing specialists automate mass email campaigns with a set of powerful features. Using this service, you can contact your potential and existing customers all at once with outreach newsletters and automated follow-up messages. More than that, the service comes with an extensive library of ready-to-go templates. So, you won’t need to resort to experts, such as designers or developers, to get your email campaigns off the ground. Also, you will be able to see the detailed statics directly in this service. The built-in feature that analyses the engagement level allows monitoring opens, clicks, and replies for every message you send. And, finally, as a bonus, each Mailshake subscription includes the SHAKEspeare option — an AI email writer that creates an email for you. You just tell a bit about your business and its goals, and SHAKEspeare auto-generates 3 email drafts in less than a minute.

Reply.io

While Mailshake offers the creation of email copies with AI, Reply.io takes things even further by automating the whole email marketing process using artificial intelligence technologies. Depending on your needs, the service will help you prepare and send all kinds of bulk emails: informational emails (newsletters), educational (nurturing and retention campaigns), promotional (updates, special offers), and acquisition (cold outreach). Once your emails are sent, Reply.io collects information on the open rate, click-through rate, bounce rate, and other important bits of statistics, and, after that, takes care of the  engagement process. To do this task, Jason AI is at your service. This is your personal assistant powered by ChatGPT to create outreach sequences, tackle customer feedback, and book meetings for you. We think this technology is worth the try, it’s not for nothing that it was awarded #2 Product of the Day on Product Hunt.

Snov.io

Snov.io is another great tool for helping you set up mass mailing for your brand. What makes this platform stand out from the crowd is that it comes not only with the bulk email sending feature, but also includes the sales toolbox and CRM platform that guarantee the revenue growth for your business. To be more specific, the service offers the following options: email finder, drip campaigns, email verifier, email warm-up, sales CRM, email finder extensions, integrations, and more! On top of this, Snov.io is a multi-language platform. If you have a diverse team speaking different languages, this service may be a godsend for you. Snov.io is localized into 4 languages: English, Chinese, Portuguese, and Ukrainian, with more languages coming soon.

Hunter.io

Hunter.io is an intuitive, yet highly effective cold email software. Using this service, you can send cold emails and configure follow-ups, all from your Gmail account. Just as other platforms listed in this guide, Hunter.io takes care of email tracking, so that you know what happens to your messages after you click send, allows scheduling, and offers the possibility to add custom attributes allowing you to make every message personal. Moreover, you can browse the library with hundreds (!) of templates designed specifically for cold email outreach. And the best part  — the free plan is available!

To Sum Up

We hope this post has helped you understand the essence of bulk email sending apps, their benefits, and the wide range of possibilities these tools bring starting with the bare mass mailing minimum and ending with the CRM system feature, email campaign performance tracking options, and even robots driven by artificial intelligence. The roundup of the best bulk email senders on the market will sure help you set your business on the right path and increase your revenue. 

We wish you good luck in your email marketing efforts! And can’t wait to hear about your experience!